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Developed by a leading provider of retail marketing solutions for our customers, Republiq Rewards offers all members promotional offers on products and services within the community group; instant prizes and gifting for a b2b 'thank you'.

The Rewards Advantage


In the UK, 82% of consumers belong to at least one reward scheme. These statistics underscore the importance of well-designed loyalty programs in enhancing customer satisfaction, retention, and overall business performance (source Mintel Research). 

It has been calculated that the global loyalty management market was worth 5.57 billion U.S. dollars in 2022. Market evaluations predict that the size of loyalty management ecosystem will surpass 24 billion U.S. dollars by the end of 2029, growing at CAGR of 23.5 percent in this period. (Source Statista).


In a survey conducted in January 2022 among loyalty program decision makers worldwide it was found that close to half of all respondents were using a loyalty program. At the same time, some 32 percent of businesses were using exclusive membership perks as part of their loyalty program strategy (Source Statista).


These statistics highlight the significant impact that well-designed B2B loyalty schemes can have on customer retention, revenue growth, and overall customer satisfaction.





For business-2-business loyalty schemes:


  • Customer Retention: Companies with B2B loyalty programs generate 32% more long-term clients than those without one. Additionally, 74% of brands with a B2B loyalty program experience at least a 10% reduction in customer churn.
  • Revenue Growth: Businesses that launch B2B loyalty programs can increase revenue by an average of 5% to 7% per year.
  • Net Promoter Score (NPS): The average NPS for B2B brands with loyalty programs is 24, compared to an industry average of 15.
  • Non-Cash Rewards: 81% of best-performing B2B companies offer non-cash reward programs to their clients.
  • Customer Experience: 84% of B2B companies are embracing the client experience model, which includes loyalty programs.


Sources: Arrivia, Loyalty Expert, User Pilot, Xstak